Advantages:
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Geographic targeting is much easier with newspaper advertising. Newspapers are either local, statewide or national, and if your audience consists only of people who are likely to walk past your physical store, the local newspaper is a fantastic place to advertise.
There is a massive range of sizes available for paper advertising; you have quite a bit of creative flexibility
Most newspapers offer free help in drafting paper advertising copy and many will also do the creative design for you. This help is not always as professional as the result you'd get through a dedicated advertising agency... but it is free!
Newspaper advertising has short lead times, and allows you to respond to changing market conditions.
Special positioning is available for paper advertising run in larger publications. You can request to run your ad alongside a column whose topic relates to your business, or on a specific page. In many publications this special placement costs no extra.
Newspaper advertising is fairly low-cost; especially when compared to impact media such as TV advertising.
Disadvantages:
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Many newspapers have seen their readership decline However, you should remember that while many newspaper readers have moved online, people are far less likely to click on online advertising than they are to remember or respond to newspaper advertising.
There's a lot of 'noise' in the newspaper market; there are usually several major statewide newspapers, as well as a few respected national newspapers, with which community papers compete for readership.
Image and design can be compromised by the newsprint paper. Although it has come a long way, newsprint has a definite grey look that replaces any areas of 'white' on your newspaper advertising, frustratingly.
Newspapers are highly visible... both by consumers, and your competitors. It isn't uncommon to find your discounts or sales echoed by competitors a week after your own ad runs. You'll need to back up newspaper advertising with a solid and unique business premise.
Newspaper advertising is still a highly relevant and effective part of any media mix, especially for small and local-based businesses.
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Print advertising is a highly targeted and effective way to advertise your business. There are different attributes to newspaper advertising as compared to magazine advertising. For help choosing the best option for your needs and buying affordable space, contact Adboss today.`
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Article Source: http://EzineArticles.com/?expert=Mia_Cusack
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